Two Creatives, One Vision
We moved to the Hudson Valley — between Woodstock and New Paltz — about two years ago. As we settled into the rhythm of this beautiful area, we came across local businesses with so much heart, craft, and story… but not always the creative support to express it.
We started helping friends — building websites, shooting photos, creating campaigns, and shaping the way their work showed up in the world. That’s how the idea for FAMA was born. It’s the start of our names — Fatemeh and Maedeh — and (unexpectedly!) it also means “fame” in Italian.
FAMA is our way of supporting the voices, values, and visions of small businesses. We’re here to listen, design, create, and help you present your work in ways that feel true — online and beyond.
Meet Fatemeh
Fatemeh holds two Master’s degrees — one in Human-Computer Interaction from SUNY Oswego, and one in Service Design from the University of Tehran. Her journey has always centered around people — how they think, feel, and interact with the world around them.
She’s worked as a UX designer and researcher at Barclays Bank and De Burgh Advisories, where she helped shape user-friendly platforms, craft digital experiences, and tell visual stories through design and motion.
As the founder of her fashion brand Roshanaa, Fatemeh also brings a deep love for visual storytelling, content creation, and photography. Whether it’s a website, a product shoot, or a strategy session, she’s passionate about translating ideas into thoughtful, accessible design.
Meet Maedeh
Maedeh is a Multimedia Designer with over 5 years of experience, specializing in Motion Design and Photography. Her creative work brings together emotion, movement, and design to tell visually rich stories that resonate with people from all walks of life.
With a Master’s degree in Photography and Related Media from SUNY New Paltz, and Master's degree in Animation. Maedeh is deeply rooted in thoughtful creation — her projects always center around inclusion, accessibility, and the power of visual communication.
Whether she’s behind the camera, designing a motion piece, or building a brand’s visual identity, Maedeh brings warmth, curiosity, and clarity to everything she creates.
